Direct Mail Campaigns

This section provides you with all the guidance, tools and letter templates you need to execute a successful Direct Mail Campaign.

	Guide to Cross Selling General Insurance This guide helps you plan and execute a successful campaign in 4 easy steps.
	Quick Reference Checklist Download your quick campaign checklist which guides you on how to execute a direct mailing campaign.
	Mortgage Payment Protection Letter Template Letter template to help communicate the peace of mind that Mortgage Payment Protection can provide.
	Home Insurance Letter Template Letter template to help communicate the importance and benefits of Paymentshield Home Insurance.
	Home Insurance Letter Template Letter template to communicate the benefit of 2 Months with no premiums to pay with our FreeFirst Home Insurance product.
	Price Match Home Insurance Letter Template Letter template to let your clients know you can find them a great deal on their home insurance with our Price Match facility.
	General Insurance Letter Template Letter template to help you communicate the benefits of comprehensive general insurance from Paymentshield.
	Landlords Insurance Letter Template Letter template to help communicate the peace of mind that Landlords Buildings & Contents Insurance can provide.
	Policy Cancellation Letter Template Letter template to help you contact your clients when they cancel their policy to make sure that their cover suits their needs.
	Financial Review Letter Template Letter template inviting your clients to contact you in order to review their finances and needs.
	Commercial Insurance Letter Template Letter template you can use to contact your customers who may have a requirement for Commercial Insurance cover.

Useful Links

The links below will take you to online resources and information regarding financial campaigns, data protection and contact permissions.

• Information Commissioners Office: www.ico.gov.uk
• Mailing Preference Service: www.mpsonline.org.uk
• The financial Services Authority: www.fsa.gov.uk
• Advertising Standards Authority: www.asa.org.uk
• The Direct Marketing Association: www.dma.org.uk