Paymentshield launches new website

Paymentshield launches new website

Paymentshield has relaunched its website with enhanced functionality for both partners and policyholders.  

The new site better showcases Paymentshield's full proposition and for the first time, it brings together adviser and customer support into one simplified platform – though distinct areas will remain in place for each audience. 

The relaunch has been informed by research Paymentshield conducted earlier this year with advisers and consumers alike. In a survey conducted with over 2000 UK adults, Paymentshield found that almost one in five (19%) find buying insurance products ‘overwhelming’. * 

To help tackle this, the platform will be home to a new insurance knowledge hub packed with customer guides, providing support on everything from remortgage tips to hints on preparing your home for bad weather. As well as providing support to customers coming to the site for more information about Paymentshield, advisers will be able to refer customers to this area to supplement their advice and to help further demystify insurance.  

In addition, for customers the claims journey is supported by an upgraded search tool, helping those who may have lost their policy information find the right contact details for their insurer so they can quickly get their claim underway. 

The new launch is part of Paymentshield’s wider digital strategy to help our partners deliver the best possible experience to their customers and follows recent enhancements Paymentshield have made to the online customer account area.   

Louise Pengelly, Proposition Director at Paymentshield, says:

“Our new online profile is about making life easier for both advisers and end customers, and directly responds to research and feedback we’ve gathered this year. Everything we do centres on helping advisers demonstrate the power of advice and on delivering good customer outcomes, and we hope the new website delivers on both - whether it’s making the claims experience less of a hassle or in supporting advisers make the insurance process less overwhelming for customers.”

*All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2059 adults. Fieldwork was undertaken between 1st - 4th April 2022.  The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).